We are pleased to inform the appointment of Mr Mufaddal Choonia to the Board of Directors of Mahindra Ideal Finance as a Non – Independent, Non-Executive Director with effect from 25th February 2022.
As Vice President – Emerging Asian Markets at Mahindra Finance, Mufaddal is responsible for leading Mahindra Finance’s expansion into Asian Markets and to ensure the planned financial returns on the company’s investments through a direct P&L responsibility for the businesses in these markets. He has been the anchor for Mahindra Finance’s investment in Sri Lanka through the joint venture in Mahindra Ideal Finance Limited (MIFL) and now sits on MIFL’s Board as Non – Executive Director.
Before joining Mahindra Finance, Mufaddal served as the Chief Executive Officer of Mahindra Racing SpA, an Italian subsidiary of the Mahindra Group, involved in the business of designing and manufacturing high-performance racing motorcycles. Mahindra Racing was the only Indian company that developed these motorcycles in house at its own, exclusive racing development center near Milan, in Italy. He served as the CEO and Director of Mahindra Racing, Italy from 2012 to 2019.
Mufaddal started his career in the Mahindra Group in 1999 after passing from NITIE, one of India’s leading business schools. He has held various key positions in marketing and sales across the Automotive and Financial Services sectors of the Group. Mufaddal’ s first assignment in the Group as Brand Manager – Scorpio, saw him become part of the core team that developed & launched the iconic Scorpio. After gaining valuable experience in the automotive sector of the Group, he then moved on to spearhead the marketing function at Mahindra Finance, where he was responsible for launching the company’s first every integrated national marketing campaign. After a 2.5 year stint outside the Group with Emirates NBD Bank in Dubai, Mufaddal re – joined the Group in 2010 in the Group Strategy Office, where he worked with the business leaders of various Mahindra businesses and helped them develop their long-term business and growth strategies.
Mufaddal has extremely rich international experience of over a decade and is very widely traveled across the globe. His educational qualifications include a graduation in Automobile Engineering and post-graduation in Business Management from NITIE.